Did you know there are over 70 million blogs worldwide? Mention on a blog often has greater reach than traditional media for a product, service, or book. A positive review of a product, service, or book on a blog often has a greater consumer impact than millions spent on traditional advertising.
Blog tours are becoming as important as media stories for companies and authors. Set during a period of time, companies and authors are invited to a blog and promote their featured product, book, or service with live questions and interactions, even giveaways. Blog tours allow for consumer engagement and leave a viral footprint long after the event and goes hand in hand with all other promotional activities.