Businesses seek to attract attention to their newest brand, product or service. With about a quarter of a million new product and service launches globally each year, and countless established brands seeking coverage, it’s not always easy for a new company get the publicity it seeks. But, it’s possible to break through the clutter.

Here are a few ways to achieve it:

  1. Get key stakeholders involved early.
  2. Use several ways to get your message out.Media Relations
    1. Social Media
    2. Stakeholder Involvement
    3. Influencers
  3. Give the media various ways to cover your news.
  4. Know your story and what makes it unique.
  5. Utilize a variety of storytellers in getting your message out.

The challenge for any new business is getting the word out and attracting customers.  That is why the roll out is so important.  Without the proper public relations campaign, you may have the greatest product or service ever but nobody will know about it.  Following these basic strategies will ensure that people do learn about it.

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