Tag Archives: Book Marketing

Authors Don’t Forget To Mention The Title Of Your Book In Interviews

Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign.  These interviews allow an author to reach many people who would not hear about a book in any other way.  The interviews help build both the author brand and the book identity.  Yet many authors make one common mistake in interviews – they forget to mention the title of their book.

The whole purpose of the interviews is to get the book name out to potential buyers and get them to purchase the book.  Yes, most interviewers will mention the title when introducing the author and sometimes at the conclusion of the interview.  But authors need to mention the title in some of their answers.  Rather many authors forget this and refer to the book as ‘it’ or ‘my book’.  Listeners and viewers who might have missed the opening of the segment have no idea what book the author is referring to in the interview.   Add to this that if the interviewer doesn’t mention the name of the book at the end of the interview, this part of the audience never learns the book’s name and the promotion was wasted.

At the same time, the author doesn’t want to answer every question by referring to the title of their book.  A good rule of thumb is that for most interviews, the author should refer to the title two times.

Broadcast interviews are essential for successful book promotion.  They reach far more potential buyers then a print interview.  That is why by avoiding a common mistake, authors can maximize on their potential – mention the book title.

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Book Promotion for the Dog Days of Summer

Authors know book promotion is 24/7 year round activity. Yet when many ask themselves how they can promote their book during the slow summer time, they become discouraged.  They shouldn’t.  The summer is a great time for book promotion and to get the momentum going for the critical fall months.

First authors need to remember in the 24/7 news cycle and social media driven world, there is no slow time.  Newspapers, radio shows, television news, and magazines are all looking for story ideas.  And with the summer a slower period of time, the media is more likely to give a look to a story that they might not in the fall and also give it more coverage than in a busy news time.  Tie your book into a news story to help brand yourself as an expert.  This is an ideal time to do so and can allow you to be branded for even bigger opportunities in the fall.

Regardless of genre a book can be tapped for summer stories of new interests. For example, if you have a cookbook, some ways to position it might be healthy recipes for the summer or tips on how to eat healthy during the summer. If your novel is a mystery, promote your book by offering tips on why mysteries are popular during the summer.  Or if you are a romance writer, tie your book into summer romance tips.

If your book is at all related to family or children activities, the summer offers an abundance of media opportunities. Many novels have a theme of family.  An angle for this is tips on creating family traditions.  Or another angle would be tips on the perfect family reunion (always newsworthy during the summer as many family reunions are held during the summer).  If it is a children’s book with activities, you can incorporate it to summer activities for parents and children.  Tips on foods, style, activities, and travel are always popular angles throughout the summer.

If your novel is set in an exotic location, a travel article or tips on traveling to this location is a good way to get your name and book some coverage with an article or op-ed. The media loves travel tips.  Even a tv segment can be made into this concept.

Parents are always looking for educational ideas for their children during the summer months and this is the ideal time to promote a children’s book.  If you have a book on teaching children Chinese, this can be made into an activity for the summer.

Every author wants to be on the Ellen Show or Rachael Ray.  August is a great time to reach out to producers at nationally syndicated programs as they begin forming their fall schedule and booking guests.

Finally, for the very reason that summer is considered a slow time – vacations, your book can be branded the perfect summertime read on vacation. Suggest it as preferred reading for the summer vacation.

Authors – summer is not a slow time for book promotion.  It is the ideal time to be creative and get a head start before the fall.  Summer book promotion can be the best of times if done well.

Book Promotion In The New Economy

The economy as we know it has changed entirely. Purchasing patterns and consumer behavior will be radically different from what it was two years ago. Excess and glitz are out. People are staying at home and enjoying the simple things in life – particularly a well-written book. That is the good news for authors. The bad – this means that that the challenge and competition any author faces is more daunting then ever to standout from the rest. The way to do this is through a comprehensive publicity and marketing campaign.

First determine your target market. Too often when asking an author who their target market is, they will answer everyone. Just like a business you need to segment who you think your primary and secondary audiences. Just because you wrote the greatest self-help book on relationships means that everyone in a relationship or looking to be in a relationship will purchase the book. Fact is that most of the buyers of any self-help book will be predominately female, even if they are buying the book for the man in their life.

Determining your target audience is essential for the next part of any media campaign – targeting the media. Once you know the primary audience, you want to begin targeting the media that audience reads, watches, or listens too. For example if your book is on business, you want to target business media, but even more specifically you want to only target the media that covers what is in your book. A book on finance wants coverage by the reports that cover finance not retail. Just like your target audience, segment your media. Don’t overlook online media. In this day and age, more people rely on the online media then traditional media.

Don’t send books outs randomly. The largest cost that authors often incur is by sending books out to every book reviewer or producer tin which they can find a mailing address. Be economical about sending out books. Most unsolicited books sent to reporters go unread and are either returned back to the author, sent to a charity, or tossed in the garbage. With postage on the rise, as well as books, that is too much money to waste unless there is a commitment to review the book or do a story on the book.

Utilize all online tools at your disposal. An author website is critical. It should include a compelling call to action description about the book, an author biography, a contact page, and media page. Utilize social networking websites. Twitter and Facebook are essential. On Facebook make sure that you have a fan page for your book as well as an author page. Use Twitter to get out small messages from your book to a following. The key is creating followers through retweets. A smart way to do this is by creating an online contest. Conduct a blog tour to get your message out. A blog tour is a simple cost efficient way to reach thousands of readers in a cost-efficient manner. It’s quickly becoming the new form of a media tour.

Do as many interviews as is possible. Interviews are what people respond too in purchasing a book. Book reviews are still important but more people view, listen, or read an interview then ever read a book review. Make your interview compelling. The media and public react to authors who speak in black and white terms with a strong inspiring story. Again utilize the social media in repackaging your interviews to reach an even greater audience. Remember no media is too small. Every interview allows you to reach a portion of your target audience. Plus you never know who is listening. For example we had an author on a local station whose interview was heard by key executive at Federal Express who ordered his book as a training manual.

Finally, leave the readers with a reason to purchase your book. Remember in this economy, people want a reason to purchase the book. Demonstrate in your interviews and your blog tours how their lives will be better because they purchased your book. And never give up in getting your message out.