Tag Archives: Media Interviews

Tips For A Successful Media Interview Via Skype

The importance of a good television interview cannot be overstated.  Everyone knows the power of television and that it often reaches far more people than other media forms.  In addition, a television interview can be repurposed for online marketing and social media outlets.  With advances in technology, more television interviews, especially on networks and affiliates in major cities are being conducted via Skype.  For the television networks and stations this cuts down on production costs.  For the interviewee it means more preparation for the interview.

Here are some things to consider when doing a Skype interview:

  • Check Your Connection– Test your Wifi connection in advance.  Make sure that it working and that signal is strong.
  • Make Sure Your Video Is On – The worst thing that can happen on a Skype interview is for the video not to be working.
  • Consider Your Background– Keep it simple and branded, if possible.  A background with the company logo is perfect.  Also blue and green backgrounds are ideal.  Avoid red backgrounds.
  • Avoid Bare Walls– Add visual interest, but be relevant to the topic at hand.  Bookshelves are always a nice touch.
  • Secure Your Location; Lock the Door– Make sure no one interrupts you during the interview.
  • Wear Solid Colors– Busy patterns move and jump on camera.  Dress just as you would if you were in studio.
  • Look Into The Webcam– Look at the viewer; not yourself.  This is critical as you want to come across to viewers as direct and as if you were in the studio.
  • Create Space; Sit Back– Don’t get too close to the webcam.
  • Center Yourself– Be sure you are in the center of the screen.
  • Check Your Lighting– Make sure you are well-lit and not in shadow.  At the same time don’t overdo it.  Shut any blinds or curtains to avoid any sun glare.
  • Turn Off All Notifications– You don’t want your inbox pinging you or sounds going off that will disrupt your flow and distract the audience.
  • Use a Professional Skype Name– Remember this is how the television station or network will contact you.  You want your name to reflect you and your brand.  Avoid Skype names like Partyanimal or OnforaBuzz.

Skype interviews are the way all of television is headed.  By following these simple rules you will guarantee yourself a successful interview that will reach potential customers and be able to be utilized on social media channels.

 

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Authors Don’t Forget To Mention The Title Of Your Book In Interviews

Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign.  These interviews allow an author to reach many people who would not hear about a book in any other way.  The interviews help build both the author brand and the book identity.  Yet many authors make one common mistake in interviews – they forget to mention the title of their book.

The whole purpose of the interviews is to get the book name out to potential buyers and get them to purchase the book.  Yes, most interviewers will mention the title when introducing the author and sometimes at the conclusion of the interview.  But authors need to mention the title in some of their answers.  Rather many authors forget this and refer to the book as ‘it’ or ‘my book’.  Listeners and viewers who might have missed the opening of the segment have no idea what book the author is referring to in the interview.   Add to this that if the interviewer doesn’t mention the name of the book at the end of the interview, this part of the audience never learns the book’s name and the promotion was wasted.

At the same time, the author doesn’t want to answer every question by referring to the title of their book.  A good rule of thumb is that for most interviews, the author should refer to the title two times.

Broadcast interviews are essential for successful book promotion.  They reach far more potential buyers then a print interview.  That is why by avoiding a common mistake, authors can maximize on their potential – mention the book title.

Tips For Acing A Media Interview

Media interviews are a part of the media relations component of a public relations and branding campaign.  It involves working with the media for the purpose of informing the public of an organization’s mission, policies, and practices in a positive, consistent, and credible manner. Positive media coverage reinforces and builds greater brand identity, creates a positive feeling among consumers, and helps build a reservoir of goodwill in case of negative news stories.

When doing a media interview, it essential to remember a few key points:

  • Even in a positive story never consider the reporter as a friend.
  • Nothing is ever off the record.
    • Reporters will often record an interview. Sometimes they will tell the subject.  Other times they will not.  Some reporters use their smartphones without ever telling the subject.
    • A smart rule is to make your own recording. If something is misquoted or taken out of context you have the response ready to rebut.
  • You know far more about the subject than the reporter does. Most reporters do minimal research.  They often get story ideas from social media, tips, or pitches from PR people.  They are interviewing you as the expert.
  • Never lie to a reporter.
  • If you don’t have an answer readily available tell the reporter that and then get the answer as soon as possible.
  • Make sure if a reporter is doing a story that they have all of your contact information.

Successful media interviews go a long way in establishing a positive brand reputation.  Just like anything it takes practice and discipline to be successful.

CEOs – Pay Attention To These Lessons From Donald Trump

Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016. This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana. Love Trump or hate him, he has shown on the stump some valuable public relations lessons that CEOs would be wise to copy. Trump demonstrated:

  1. Consumers will buy a brand that is consistent with its brand story.
  2. The power of social media.
  3. Stay on message no matter what.

When Trump entered the Republican race for president few took him seriously. There was much speculation that he was running as a publicity ploy and would not actually qualify. If he did run, experts stated he would need to refashion himself from the politically incorrect, Donald Trump that everyone knew from the tabloids and Celebrity Apprentice. Yet he did the complete opposite. He doubled down on his politically incorrect brand with his feud with FOX’s Megyn Kelly, calls for banning Muslims from entering the United States, and building a wall to keep illegal immigrants out. Corporate sponsors of Trump’s bailed in the wake of the controversy. Yet Republican voters loved it and catapulted him into the lead and eventually crowned him as the nominee. Contrast this with Hillary Clinton who has reinvented herself several times this campaign cycle and has yet to secure the Democratic nomination against Bernie Sanders and has created greater doubts among voters about what she believes. Being consistent to one’s brand is essential for success. Consumers buy into a brand’s story and Trump understood that. Business leaders need to remember that.

Everyone knows that social media has changed our world. Large numbers of consumers report getting their news from what they read on social media compared to traditional news. Trump understood that. He understood the power of utilizing Twitter to reach voters over the heads of traditional media. One tweet from Trump received more media coverage than television commercials combined of his top rivals. Beyond that, Trump utilized a way to connect with voters over the heads of the media and not through traditional advertising but rather via social media. This created a greater sense of loyalty and feeling of ownership with Trump by voters. Business leaders need to understand the power of social media that Trump demonstrated and harness it to reach their consumers and rely on it more than just traditional advertising.

Finally, Trump understood an age old communication lesson, keep your message to just several points and keep referring to it over and over again no matter what happens or what you are asked. Throughout the campaign, Trump has been consistent with his message to the exasperation of his rivals and the news media. In debates and interviews regardless of what was asked he referred to his main message points while his rivals were thrown off message consistently. Business leaders should remember stay on message regardless of what is asked and always make any question fall back to your main message points.

Donald Trump has reshaped politics in 2016 without a doubt. But he has also taught some valuable communication strategies that CEOs and business owners should study and utilize.

Authors – Don’t Forget Your Book Title In Media Interviews

Authors know that a major television or radio interview can be critical to the success of their public relations campaign. A successful media appearance can translate to new followers on social media and more importantly sales. Yet a major mistake that many authors make when doing a television or radio interview is to neglect to mention the title of the book they are promoting. They expect the interviewer to mention the book title but omit to mention the title in their answers. Authors often refer to their book as ‘it’ or ‘the book’. That is a major mistake.

Authors should always work the title of their book into their answers.

Authors often ask why should they do that. The reasons are simple:

  1. Using a book’s title helps the audience recall it after the interview.
  2. Using the title sounds professional.
  3. Referring to the book as my book or it sounds impersonal and remember you are trying to establish a personal connection with the audiences.

Thousands upon thousands of books are being published annually. The purpose of a public relations campaign is to allow your book to stand out. A first step to achieve that is mentioning the title in your interviews. It truly makes a difference.