Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign. These interviews allow an author to reach many people who would not hear about a book in any other way. The interviews help build both the author brand and the book identity. Yet many authors make one common mistake in interviews – they forget to mention the title of their book.
The whole purpose of the interviews is to get the book name out to potential buyers and get them to purchase the book. Yes, most interviewers will mention the title when introducing the author and sometimes at the conclusion of the interview. But authors need to mention the title in some of their answers. Rather many authors forget this and refer to the book as ‘it’ or ‘my book’. Listeners and viewers who might have missed the opening of the segment have no idea what book the author is referring to in the interview. Add to this that if the interviewer doesn’t mention the name of the book at the end of the interview, this part of the audience never learns the book’s name and the promotion was wasted.
At the same time, the author doesn’t want to answer every question by referring to the title of their book. A good rule of thumb is that for most interviews, the author should refer to the title two times.
Broadcast interviews are essential for successful book promotion. They reach far more potential buyers then a print interview. That is why by avoiding a common mistake, authors can maximize on their potential – mention the book title.